BBC1 'High Rise Night' ident (1995)

Concept and creative process

‘High Rise’ was created as part of a seasonal branding and promotion campaign on BBC1. ‘High Rise’ was a practical model, shot in-camera on a motion controlled 35mm snorkel lens camera rig. The finished ident was captured in-camera with the motorised exterior elevators set in motion on cue. The shoot and post-production was at Cell Animation and the Director of Photography was Karl Watkins.