BBC1 Coins in the Fountain Cool - ident 1 (1998)

Concept and creative process

The idea of tossing coins into a mosaic fountain conjures up memories of relaxed foreign holidays in the sun. These idents were shot to be placed in time-specific junctions to package BBC Two trails, so there were two distinct lighting set-ups, emulating the mood of daytime and sunset. The action was shot high speed on 35mm film, with actual coins falling into a model fountain basin, in whch the BBC One logo was visible through the ripples on the surface of the water, surrounded by other coins.