BBC World Service News - promo (1999)

Concept and creative process

"Insight, In Tune, In Touch" was the tagline of a promo for the BBC World Service News and featured several correspondents from around the globe to demonstrate the in-depth, up to the minute News coverage that the BBC World Service offered. Working with a modest budget the designers had to shoot the promo to look like foreign locations. It was actually all filmed in London so that the video inserts, relevant to the the questions that the correspondents were answering, could be pre-set to play back on a TV or a laptop in the same shot together with each of the BBC correspondents.