Concept and creative process
Creative Kenneth Robin conceived 'Visceral', a beautiful three-dimensional mobile structure for his Curved 2 ident. Composed of closely-knit separate strands of black, brown and white bead shapes and raised pins, the structure undulates and ripples hypnotically before it unzips spasmodically on a music cue to reveal the curved 2 logo, before reverting to the overall moving pattern once more.