BBC Two Curve 'Maverick' ident (2019)

Concept and creative process

AKA 'Non-Conformist', the scenario for 'Maverick' conceived by Buck is truly mind-boggling. A small white ball moves erratically around the screen, tracing a path through the ranks of black balls that are assembled in straight lines on the black background. The white ball's route signals a transition to the black balls it passes which morph sequentially into various multicoloured objects and shapes, such as stuffed, soft letter forms, and wireframe or solid plastic geometric shapes, which pop up to form the 2 curve. After the eye registers the 2 curved logo, created by the colour palettes of the objects, the process happens in reverse as the objects morph back into black balls and another cycle begins.