Concept and creative process
The ident 'Bold' was one of the earliest of the new Curve idents to be aired in September 2018 at the launch of the redesigned BBC2 channel brand. The inspiration for 'Bold' came from the idea of using strong, real-world materials that crack, split and open up to reveal layers of depth beneath the surface. We spent some time experimenting with different approaches to how these materials break apart, starting from a place of realism, looking at how concrete and rock split in the real world. After some experimentation we ended up with a more abstract, graphic treatment which we felt was more visually interesting and allowed us to be more flexible with the design and movement of the ident. With the animation we wanted to create a sense of suspense which we achieved through very sharp, twitchy movements that also helped give the feeling of breaking and cracking. The piece was made using Cinema 4D and the Redshift render engine.