BBC Two Autumn campaign - Fortune Cookie ident (1990)

Concept and creative process

Pending the outcome of a pitch to design a new channel branding to replace the discredited Two Logo, designers sought ways and means to refresh its image and create new scenarios around the three letters and colours of the existing logo. For the 1990 BBC Two Autumn campaign a number of different ideas were explored. In the ident ‘Fortune Cookie’, the surprise inside the cookie breaks open the shell and emerges as the ‘T’ of the BBC Two logo. It is dressed like a stripy barbershop sign and riding a unicycle, with which it performs a circuit of the cookie debris. A practical model was made and filmed stop-frame animation in-camera, with any necessary support rig removal done in post-production.