Concept and creative process
The ‘Burp' interstitial was from the campaign to launch the new BBC Three channel on 9th February 2003. Produced by Aardman Animation and Lambie-Nairn for BBC Three, this wacky series of idents, stings and interstitials featuring the animated 'Blobs' won the Design & Art Direction Yellow Pencil Award for Outstanding Television Graphics/Brand Identity 2004.
Lambie-Nairn Creative Director - Gary Holt.
Design Director - Matt Penney.
Aardman Animation Director - Stefan Marjoram.