BBC Three Burp interstitial (2003)

Concept and creative process

The ‘Burp' interstitial was from the campaign to launch the new BBC Three channel on 9th February 2003. Produced by Aardman Animation and Lambie-Nairn for BBC Three, this wacky series of idents, stings and interstitials featuring the animated 'Blobs' won the Design & Art Direction Yellow Pencil Award for Outstanding Television Graphics/Brand Identity 2004.

Lambie-Nairn Creative Director - Gary Holt.

Design Director - Matt Penney.

Aardman Animation Director - Stefan Marjoram.