BBC One 'Kites' ident (1995)

Concept and creative process

Created as part of a seasonal branding/promotion campaign on BBC One. ‘Kites’ was a practical model shot in-camera on a motion controlled 35mm snorkel lens camera rig. The special effects team aerialised the flight of the scale model kite ‘1’ in real time. Designed by Iain Greenway and Jane Wyatt (now Wyatt-Brooks).