Concept and creative process
This Christmas campaign was inspired by the scale and magic of classic holiday movies. It brought together Santa and the BBC One branding - The Balloon. Santa is seen delivering presents across the nation. An actor in full costume, hair and make-up, was shot using green screen, in a life-sized hot air balloon basket, with burner and ropes against a chimney-pot set. These were composited in post-production with a 3D night sky, moon, snow and lighting effects. A 3D toy helicopter was created and animated to give greater flexibility in the movement and speed.