BBC One Christmas - Bauble ident 4 (1997)

Concept and creative process

I worked together with Ahmet Ahmet on this campaign. The idea was a simple red bauble on a white background that could become the unexpected. The idents were all shot in a studio and involved people and penguins and various in-camera effects and some post-production. The swing of the bauble gently reveals the opera diva in full voice about to hit a glass-shattering high note.