BBC News 24 Runner

Concept and creative process

A ten-second sting reminding viewers of the regular sports news bulletins on BBC News 24 every half hour at 15 and 45 minutes past the hour. The concept elegantly combined an athlete running on a track combined with the face of  an animated stopwatch. The scenario was revealed in one seamless continuous movement and was underscored by the beat of the familiar News 24 headline music, which was inspired by the sound of the BBC radio news pips.