BBC iPlayer 'Like Nowhere Else' campaign - 'Remarkable' promo (2020)

Concept and creative process

A strikingly simple animated scenario of a huge snake combined with an end clip of Sir David Attenborough on location, apparently commenting on the long snake's progress and its ability to spell out the script on its skin like a subtitle crawl. "Remarkable! Truly remarkable!" is an apt final word on the snake and the iPlayer alike.