BBC iPlayer 'Like Nowhere Else' campaign - 'Profiteroles' promo (2020)

Concept and creative process

This promo, part of the 2020 BBC iPlayer 'Like Nowhere Else' campaign, was a combination of model animation and digital post-production. The animated scenario visualised a family of profiteroles gathered round the TV watching an episode of 'Masterchef' with Gregg Wallace, who is observing a contestant making profiteroles. With the TV remote control the profiteroles demonstrate the iPlayer's ability to do a live re-start to see what they had missed earlier.