Concept and creative process
Title graphics from the flagship morning programme from BBC News which presents a daily mix of news and studio interviews. Breakfast production relaunched from Salford in 2012. The titles were an evolution of the previous set of titles which incorporated some of the key branding elements from BBC news (the globe, radio waves and cats cradle). This was combined with a light bright colour palette and light rays evocative of the rising sun.
Production: After Effects, Cinema 4D.