20 Steps to Better Management (1996)

Concept and creative process

Opening titles for a series offering tips on improving people skills at work. The designers took their cue from the programme title to create a complex, screen on screen, visual scenario of male and female feet mounting the treads of a spiral staircase. The analogy between climbing the ladder of success and the filmed sequences on the spiral staircase is made visually more enhanced by the way the material is treated across the three screens stacked one within the other, with subtle colour and focus differentiation between the three planes.

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