1999 Cricket World Cup

Concept and creative process

The 1999 World Cup Cricket promotional trailer was the work of Jane Wyatt (Wyatt-Brooks). 

She took a novel approach to the subject matter, featuring a children’s street game of cricket in an urban setting against a brightly coloured end of terrace wall painting, which is revealed to be the promotion endboard of the programme trail. The scenario takes place with parts of the wall painting animating on as an element in the choreography of the multicultural cricket action.