Concept and creative process
A new design for the animating BBC tv Globe logo was introduced ca 1964. It was contained within a larger white square block on a grey background, with the revised slanted logo positioned in the bottom right corner of the white square block without the adjunct ‘tv’. This slanted BBC logo continued in use, with slight tweaks to the shape of the boxes, until 1971. NODD (Nexus Orthicon Display Device), universally known as NODDY by the BBC, was the mechanical means by which the channel ident was displayed on-air, with a device rotating the globe and a dedicated monochrome camera transmitting the result in real time. NODDY was activated on cue from the Presentation Studio gallery by the Continuity Announcer.