1963 BBC TV - Globe

Concept and creative process

The Globe design BBC logo, which came to be synonymous with the BBC, was first introduced in 1963, with the bold italic sans-serif upper and lower case ‘BBC tv’ sitting on matching slanted blocks, centred on the Globe. The first ident aired with the Continuity Announcer speaking the announcement, "This is BBC Television" over the rotating Globe. NODD (Nexus Orthicon Display Device), universally known as NODDY by the BBC, was the mechanical means by which the channel ident was displayed on-air, with a device rotating the globe and the dedicated monochrome camera transmitting the result in real time. NODDY was activated on cue from the Presentation Studio gallery by the Continuity Announcer.