10 x 10 (1991)

Concept and creative process

Titles for ’10 x 10’, a series of short films from new directors. The title sequence was a model animation of a factory production line, with wooden crates being delivered by a high-level feed to a conveyor belt system which selected one crate for opening, inside which was the programme logo. The model was filmed stop-frame with additional digital post-production effects to enhance the programme logo.