Concept and creative process
Opening titles for a one-off ‘value’ special edition of ‘Top Gear’, which offered advice on how to cut the overall cost of motoring, from purchase to maintenance, from insurance to fuel economy. The title sequence, cut to a version of the Allman Brothers Band track ‘Jessica’, referenced advertising commercials as visual metaphors for speed and durability and road signs to flag the debate to come on the future of motoring.