Concept and creative process
A 'channel ident' for the Emu Broadcasting Company, a series in which Emu invaded the screen with fun and action in his schedule of lively shows from the smallest, but zaniest TV channel in the world. The brief was to create a channel identity in the form of an animated logo or sting to use throughout the show. The logo was drawn up as a top-lit animation on paper. The letters were double exposed in-camera for the flare effect. This was done by cutting out the letters from black card and running a back-lit over-exposed pass. The background animation consisted of a series of coloured cinemoid gels positioned together and a back-lit rotating filter adding flare effects. The whole sequence was shot in-camera on a rostrum camera.
Animation - Barry Merritt from B&M Animation.
Concept, Design and Art Direction - Liz Friedman.