BBC2 Autumn campaign - Ballet ident (1994)

Concept and creative process

‘Ballet' was one of the ideas produced for the Autumn on BBC2 campaign in 1994, together with ‘Demolition’, ‘Plummet’ and ‘Tether’. 'Ballet’ showed the BBC2 logo balancing as it rehearses for the big reveal of new programmes. 

Nominated for a BAFTA Craft Award for Graphic Design 1995. 

Winner of a Design & Art Direction Wood Pencil for Television Graphics/Brand Identity 1995.