Produce, curate, and present
Develop and refine new skills - and a powerful portfolio - to move your career into the world of Art Direction. This course is designed for young advertising creatives who want to step their skills up. It covers the essentials of Art Direction, and it pushes you to produce, curate and present creative work to your best potential.
What you'll learn
Over 12 weeks online, you'll develop, package, and present powerful visual ideas. You'll learn how to research and brainstorm ideas, and grow your skills and confidence in pitching your creative work.
This course simulates a professional agency environment with open dialogues and weekly critiques between peers to push all projects to be their best. The course is creative and fulfilling.
It culminates with a final project where you will create a 360° advertising campaign fit for digital media and pack it into a strong portfolio piece. The flexible online format allows you to combine this course with other professional and personal responsibilities.
Fees: XXXX
Duration: 12 weeks
Location: Online
Start: January 2022
Finish: March 2022
Key learnings
- The visual creative process
- Research, ideation, prototyping, implementation
- Developing an idea into a campaign
- Designing digital mockups that sell
- How to pitch creative work
- Class feedback and critique
- Develop a great personal portfolio piece.
Who is this course for?
This course is for people looking to either enter or transition into a career as an Art Director. It's for people who want to learn tools and gain confidence in Art Direction. If you like the idea of developing more extensive campaigns and you aim at a client-facing creative job, this course is for you.
We require no professional experience within Art Direction. But previous studies in design, advertising, communication, or related subjects are helpful. You also need to be somewhat comfortable and fluent with the most common design software.
If you are not familiar with design software, start your journey with Berghs Design Basics.
Course content
The course includes process, ideation tools, editing tools, readings and resources, and weekly presentations to get you better at directing and selling your creative work.
Before commencement, all students set their individual learning goals and concrete action points. Personal tutoring sessions are also offered towards the end of the course.