Concept and creative process
Opening titles for the long-running motoring magazine programme ‘Top Gear’. In this series the sequence begins with a computer-generated animation of a three-dimensional spark plug being screwed into position and firing. There follows a sequence of different road markings and patterns which culminates in sections of the road becoming the background to the individual 3D generated letters of the programme logo, with the white line demarcating the counters of the letter shapes, which turn progressively red.