Concept and creative process
The titles for ‘Sub Zero’, an interactive game show presented by Robin Banks and Jemma James, which was based around an early show ‘The Crystal Maze’. Set in an underground bunker, contestants including celebrities competed with viewers at home. The title sequence, like the show itself, was a breathless ride through the ‘Sub Zero’ subterranean world in which it was set, generated by 3D computer animation. Fast moving images of the journey were layered with data, diagrams, keyboards and multiple screens of subliminally-edited animated footage in a digital post-production edit, creating a vision of relentless non-stop activity, which ultimately ejected the viewer explosively into the show.