Concept and creative process
The hexagonal generic identity for a Schools science series makes a visual reference to the universality of the hexagonal shape in Nature and in Science, seen here in the introduction to a Physical Science programme. The hexagonal interlinking cellular structure was filmed as separate back-lit coloured shots on the rostrum camera as it zoomed out and the artwork was rotated. The superimposed shots of the four hexagons mixed to a single colour as they came together, linking the title of the programme with the identity of the generic science series. The graphic sequence that follows was composed of sound waves generated live by the title music and precedes the reprise of the generic science logo and the programme title.