Moon Landing - ident (1994)

Concept and creative process

'Moon Landing' was an ident created to mark the 25th anniversary of the first moon landing. The iconic window shot was replicated and the craft's shadow was replaced by that of the '2'. Created in a lo-fi way using a plastic airfix style model, the '2' was approximately 20cm high. The surface of the moon was was created using polyfiller and was filmed on a rostrum camera.