Concept and creative process
Opening titles for the current affairs series ‘Midweek’ which aired weekly on Tuesday to Thursday. The programme logo is used in various ways to brand the current programme footage either as the mirrored letterforms of the ‘M’ and ‘W’ or the whole logo over the trail of the day’s news stories. The centre section of the sequence reminded viewers of the nights the programme aired, using the logo font together with portraits of famous faces who had featured in previous editions.