Human Rights Season - ident (1998)

Concept and creative process

In a 2D computer generated animation, the camera zooms out from a close-up on a crowd of stylised figures whose heads and bodies are made up of typographic extracts from the United Nations Universal Declaration of Human Rights of 1948. As the zoom continues the crowd is revealed to be contained within a single stylised figure. The zoom ends as the end of the programme title animates on out of the background montage of cuttings from the UN Universal Declaration.