Concept and creative process
A fluent typographic treatment for 'Famously Fluent', a show about languages spoken by a variety of celebrities from politics, sport, the media and the Arts. Morgan Almeida’s response to the brief was to do celebrate the sinuous qualities inherent in the two fs in the programme title, by following their forms with an animating line, imbuing them with texture and colour in a digital Quantel Henry edit.