Concept and creative process
Opening titles for a fashion magazine series delving into the vibrant world of fashion and its industries. The titles are very much integrated in the on-screen presentation of this series, with the programme logo being referenced only obliquely as part of the packaging format for the individual trailed items, until the very end of the trailer sequence, so established had the programme’s name become. All of the elements were assembled, treated and layered in a complex digital edit.