Concept and creative process
Designer Paul D’Auria, working in collaboration with Mike McGee at Framestore, produced a series of eight different openers for 'The Ben Elton Show', all of which were spoofs based on the current BBC balloon idents. In addition, he pirated the BBC One onscreen logo and seamlessly replaced it in vision by means of a neat animation to read 'The Ben Elton Show'. In the fourth Ident, the balloon is flying over a low-rise urban landscape sporting a large portrait of Ben Elton over part of its surface area.