BBC2 Winter promotion - Cliffhanger (1994)

Concept and creative process

‘Cliffhanger' was one of the idents produced for the the 1994 Winter campaign for BBC2 presentation which included ‘Ski Jump’, ‘Goal’, ‘Slinky’, ‘Bungee’, ‘Meccano’, ‘Op Art’, ‘Greenhouse’, and ‘Magnet’. The campaign had no overall theme but many different ideas and each idea was produced using a different technique. In 'Cliffhanger' the '2' teeters on the edge of a full-size mantlepiece, as the camera moves around and the floor falls away. All of the stop-frame animation was captured in camera. The tension is helped by the haunting audio and the cut.

Winner of the Design & Art Direction Black Pencil for Television Graphics/Brand Identity 1994.

Nominated for a BAFTA Craft Award for Television Graphics 1994.

Press articles