BBC2 Winter campaign - Fridge ident 2 (1997)

Man sitting down at a table looking away from the camera
Mark Chaudoir

Concept and creative process

In ‘Fridge’ the sequel, one of several idents produced for the 1997 Winter Campaign, the gluttonous ‘2’ gets its come-uppance - just in time for dessert! The ident was entirely computer generated.

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