Concept and creative process
‘Eerie Warm' version 4 was one of a number of idents produced for the 1993 BBC2 Spring campaign. The setting is the same as for ‘Eerie Warm’ versions 2 & 3, with the '2' located in an empty room, with the same high angle camera position. In this version there is no additional light source projecting onto the right hand wall. The camera reveals the '2's position relative to the whole room, illuminated by a shaft of warm light coming through the door ajar. The debris and destruction in the foreground, the result of the '2's activity in its previous incarnation as a wood plane in ‘Edge’, confirm that we are indeed located in the same room. As the camera tracks and pans to a close-up of the '2' we see its long shadow cast upon the floor by the warm light from the door and the environment reflected in its surface. The '2' also reflects the warm external light back onto the floor in front of it, the curve of its form breaking the straight edge of the shadow cast by the open door, a subtle effect added in post-production. As the camera comes to rest, the '2' is silhouetted for a beat before the door closes and the '2' and the room are plunged into darkness. All of this brief action is enhanced by the music which, with a simple cadence, creates a much more upbeat feel for the sequence.
Model Makers - Asylum.
Lighting Cameraman - George Theophanous.
Editor - Tim Burke.
Music - The Music Sculptors.
Designer/Director - Jason Harrington.
Winner of a Design & Art Direction Black Pencil for Television Graphics/Brand Identity 1994.