BBC1 Paper Lanterns ident (1996)

Concept and creative process

‘Paper Lanterns’ was one of the idents created for the BBC One 1996 Autumn campaign. It was a live action shoot of internally-lit paper lanterns hanging on a snaking line decorated by lights. The mood is evening and the colourful lanterns bob gently in a breeze. The closest lantern to camera bears a percentage superimposition of the BBC1 logo, added by tracking the movement of the lantern in post-production.