Concept and creative process
For the 2014 '50 Years of BBC2' celebration stings, various well known incarnations of the 1990s logo were featured, all eager to make short work of a Mary Berry cake for the special occasion.
Campaign creation - Charlie Mawer and James Dezoete.
Directors - Simon Matthews and Alex Norris.
Producers - Louise Jones and Vikki Mortell for Red Bee Media.