Concept and creative process
The Circles campaign was launched in 2006 as a replacement for the ‘Rhythm and Movement’ series of channel idents that had been in use since 2004. The change was driven by the new schedule introduced by BBC One Channel Controller Peter Fincham and marked in a small way a return to the channel’s heritage of the circular globe. The creative brief was to devise and film sequences of people, plants, machines and animals which ended in a circular image incorporating the new BBC One logo. It was one that gave free rein to the imagination and resulted in a memorable series of channel idents which were used successfully throughout the decade. ‘Surfers’ was another ident that we tried very hard to capture In-camera, despite the fact that no-one had ever mounted a 35mm camera on a jetski and attempted to ride in parallel with a tube. Carlos 'Coco' Nogales and others rode the huge wave which was filmed at Puerto Escondido on the west coast of Mexico.
Creative Idea - Charlie Mawer, Darren Young and Jacquie Beaumont.
Producer - Ella Littlewood.
Director - Howard Greenhalgh.