Concept and creative process
The Circles campaign was launched in 2006 as a replacement for the ‘Rhythm and Movement’ series of channel idents that had been in use since 2004. The change was driven by the new schedule introduced by BBC One Channel Controller Peter Fincham and marked in a small way a return to the channel’s heritage of the circular globe. The creative brief was to devise and film sequences of people, plants, machines and animals which ended in a circular image incorporating the new BBC One logo. It was BBC One that gave free rein to the imagination and resulted in a memorable series of channel idents which were used successfully throughout the decade.
The UK and world-wide phenomenon ‘Strictly Come Dancing’ was perhaps an obvious candidate for its own ‘Strictly’ ident, as it was produced from 2004 in the largest studio of the circular BBC Television Centre, until the building was closed for redevelopment in 2013. Members of the public were taught to dance a routine staged around the base of the famous bronze gilded Helios statue in the circular courtyard at the heart of BBC Television Centre.
Creative Idea - Rachel King.
Producer - Deborah Stewart.