BBC One Rhythm & Movement - Ballet ident (2002)

Concept and creative process

'Rhythm & Movement' was the theme for all BBC One idents from 2002 to 2006, designed and produced by the Lambie-Nairn branding agency. It was explored through a great variety of activities from t’ai chi to tap dance, from skateboarding to salsa. The idents were filmed in many locations throughout the UK. The idea was a celebration of people from all walks of British life, coming together to share in a joint activity. ‘Ballet’ was filmed at the Minack Theatre in Cornwall. Because of its solemnity the ident has been used mainly to cover funerals of persons of note or in times of national tragedy. The brand colour red features strongly in the dancers’ leotards as an additional endorsement of the BBC One brand.