Concept and creative process
‘Planet Dinosaur’ was an ident for which the BBC One Circles campaign format was used in order to promote the new dinosaur documentary series. The ident used an edited clip from the programme of a camptosaurus grazing while the camera moved to reveal an allosaurus, emerging from behind a rock and zoomed in to a big close-up if its eye where the BBC One logo animated on. It was used between September 14th 2011 and October 19th 2011, which was the length of programme’s run.