Concept and creative process
The Circles campaign was launched in 2006 as a replacement for the ‘Rhythm and Movement’ series of channel idents that had been in use since 2004. The change was driven by the new schedule introduced by BBC One Channel Controller Peter Fincham and marked in a small way a return to the channel’s heritage of the circular globe. The creative brief was to devise and film sequences of people, plants, machines and animals which ended in a circular image incorporating the new BBC One logo. It was one that gave free rein to the imagination and resulted in a memorable series of channel idents which were used successfully throughout the decade. ‘Helicopter’ was an aerial shot of a helicopter landing on the top of Bishop Rock lighthouse in the Isles of Scilly, an idea inspired by holidays to the islands. It slightly broke our rules of things coming together to form a circle, but we decided that the return of the lighthouse keeper to the lighthouse was a coming together moment.
Creative Idea - Charlie Mawer and Darren Young.
Producer - Ella Littlewood.
Director - Joanna Bailey.