Concept and creative process
The Circles campaign was launched in 2006 as a replacement for the ‘Rhythm and Movement’ series of channel idents that had been in use since 2004. The change was driven by BBC One Channel Controller Peter Fincham and marked in a way a return to the channel’s heritage of the circular globe. The creative brief was to devise and film sequences of people, plants, machines and animals which ended in a circular image incorporating the new BBC One logo. It was a brief that gave free rein to the imagination and resulted in a memorable series of channel idents which were used successfully throughout the decade.
‘Bang Goes the Theory’ was the title of a co-production between the BBC and the Open University to launch a popular science magazine programme on BBC One. It took a hands-on approach to testing theory and demonstrated how science shapes the world we live in. It was launched in 2009, with its own dedicated BBC One ident prefacing a special programme ‘The Human Power Station’, which attempted to power a home for a day using only pedal power. During the series which ran until 2014, it was the only BBC One programme to have its own ident. The ident was shot on location and showed an enthusiastic group of cyclists pedaling to light up a circle of light bulbs on a red board, with the BBC One logo superimposed in the centre.
Creatives - James Spence and Rachel King.