Every Second Counts (1986)

Concept and creative process

Opening titles for a quiz series hosted by Paul Daniels, where couples competed against the clock in a game in which they were given the answers and had to decide whether they were correct or not. A nicely visualised sequence, animated by John Salisbury on Quantel HAL, created an abstract watch hand marking the seconds with 2D rectangular shapes. The build-up of coloured shapes then collapsed down to form the programme logo, with the three lines rotating individually about a central axis before coming to rest.