This course has been designed to give students both a practical and theoretical understanding of fashion buying, merchandising, sourcing, product development brand and quality management of the supply chain from concept to consumer.
Year 2 students on a creative workshop
2nd year students at Mulberry, Bond Street for a creative visual merchandising session
Students visiting Fashion Enter
1st year students at Fashion Enter clothing factory speaking to designers
You will learn about forecasting trends, consumer behaviour, psychographic profiling and what makes people buy. You will gain practical knowledge about the product development process including fabric selection and testing, colour management, quality management and sustainability. You will learn about predicting the trend, planning the range, building the brand then how to protect and promote it.
The course aims to develop your creative skills as well as problem-solving, organisational, planning, promotional and management skills. CAD lessons will facilitate creative presentation while other CAD/CAM management tools will also be experienced in preparation for industry.
You will study through a mix of practice and theory based learning and will benefit from the opportunity to collaborate with students from other disciplines as well as top brands
Exceptional employment success:
On graduation, you will be well-prepared to pursue a role within the fashion industry. Graduates will work in fashion forecasting, buying, merchandising, product development, fabric sourcing, marketing, visual merchandising, and brand management.
24% of the very first graduating cohort from this new course, have secured first destination career roles in Buying, Merchandising and E-Commerce Management at the following prestigious brands:
- Phase Eight
- House of Fraser
- Harvey Nichols
- Kurt Geiger
- John Lewis Home
Shop owner meets 2nd years
Jonathan Richards owner of The Grey Shop attended year two students brand consultancy pitches
Our trip to Sri Lanka
In February 2017, we took a group of 24 students to Sri Lanka to experience large scale manufacture at a carbon neutral sustainable manufacturing plant in Thurulie, near Colombo.
Fashion working together
Students from BA (Hons) Fashion, BA (Hons) Fashion Buying and Brand Management and BA (Hons) Fashion Accessory Design and Prototyping worked collaboratively to create innovative new denim brand proposals that reflected a brief set by VF Corporation.
Interview and portfolio advice
Course leader Carla Frith talks you through what we look for in our interview and portfolio process for BA (Hons) Fashion buying and brand management.
Graduate Fashion Week 2018 Student Success
We are delighted to congratulate Ellie Rocks who was the runner up to the New Business Award.