Concept and creative process
What became an annual appraisal of the Nation’s I.Q., ‘Test the Nation’ was a two-part live interactive quiz featuring a programme hosted by Anne Robinson and Phillip Schofield with studio participants and an audience at home taking part by internet or simply with pen and paper. The first show attracted an estimated nine million viewers. The test involved making a selection from four choices in each of five areas – language, memory, logic, numbers and perception. This aspect of the test was reflected in the title sequence which demonstrated, in a 3D computer-generated scenario, the basic principles of taking part in the test by the different available methods.