Concept and creative process
Titles for a series in which celebrities consign their pet hates to Room 101. Paul Merton was the new host for this series of ‘Room 101’. The titles featured him conferring with fellow A-List celebrities who wanted to share the feel-good feeling of condemning their pet hates to oblivion in ‘Room 101’. The images of the celebrities were cut out of their backgrounds, manipulated and merged in a digital edit to create a continuous panning shot, while a constant stream of real objects passes through frame until the final object, a garden gnome, shatters on the safe-like logo of ‘Room 101’.