Concept and creative process
Titles for a travel magazine programme featuring up-to-the minute reports on the hottest, most happening destinations around the globe. Stefan Pstrowski was the designer and John McWatt assisted and looked after the programme’s weekly requirements during its run. The idea was to film a panning slab serif title in silhouette, with the sun behind it shining through the counters of the letters and the spaces between them. Enhanced by a star filter over the camera lens, the logo was contained in a letterbox shape with a similar letterbox reserved for production holiday footage. The two elements were combined together in a film optical.