Content Marketing

Apply now for Feb 2022
In Conversation Series: Paul Sternberg and Patrick Munroe

Berghs x Ravensbourne University

  • Starts: 21 February 2022 / Ends 9 May 2022
  • Duration: 12 weeks
  • Mode: Online
  • Fees: UK: £2,200

Embrace the world of online content

This course is designed for those interested in a career in the world of online content. It offers a foundation in content strategy, a toolbox for content production, and a practical case to apply knowledge. You'll learn how to plan and produce good content and understand how to measure and improve your content's value and performance.

Key information

  • Last application date: 26 January 2022
  • Course dates: 21 February – 9 May 2022
  • Fees: £2,200 UK/International, £2,750 EU
    *Reverse charge within the EU may apply. See VAT terms and conditions here.

  • Time commitment: 10 hours per week

The first session will take place on Monday 21 February at 6 pm. All subsequent sessions will take place on Mondays at 6 pm.

Apply for February 2022.

What you'll learn

Content marketing is about crafting media content that engages consumers, builds better brand relationships, and gets your audience's attention.

This online course offers you an introduction to content marketing. You will learn what content works on which channel, how to use storytelling to accelerate your message and learn the practical tools needed to craft engaging, valuable content. 

You will also learn the fundamentals of a content strategy and how to analyze and improve the performance of your content marketing efforts.

The course offers many tools for more proficient content marketing, a series of short exercises and a longer case. You’ll also meet guest speakers from the industry and develop your network.

Who is this course for?

You don't need professional experience within content marketing. But you do need a basic understanding of marketing principles. This course is for you if you're entering work life or a working professional looking for a new path.

If you use modern digital channels and understand the creative opportunity they offer, or if you enjoy writing and/or photography, this course is also for you.

Key learnings

  • Learn how to work with content briefs
  • How to transform messages into stories
  • Creating measurable content plans
  • How to optimise content for each stage of the marketing funnel
  • How to understand data, distribution, and trends
  • How to explore different content formats.

Course content

The course includes process, ideation tools, editing tools, readings and resources, and weekly presentations to get you better at directing and selling your creative work.

Before commencement, all students set their individual learning goals and concrete action points. Personal tutoring sessions are also offered towards the end of the course.